Founded by a Navy veteran.
Fred Soule started Sgt Suds after his own search for a better shower during deployment.
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Sgt Suds makes American-made bar soap with bold scents, a satisfying lather, and military attitude. Founded by Navy veteran Fred Soule, we make the daily shower something worth showing up for.
Find your scent. Make the daily reset yours.
Bar soap is what we make. A better daily reset is what we're here for.
Fred Soule started Sgt Suds after his own search for a better shower during deployment.
American-made bar soap with the lather, scent, and character to make your daily reset count.
From fresh-cut cedar to coastal scrub, explore six core scents and different levels of grit.


After long days on deployment, Fred knew what a hot shower could mean. But the soaps he was using irritated his skin.
Frederick Soule joined the U.S. Navy in 2011 and became a SWCC boat operator. During his service, he worked around jet fuel, lead and burn pits. He wanted a better daily reset.
After leaving the Navy in 2019, he spent months experimenting with soap in his kitchen. That search became Sgt Suds: a brand built around a hard-earned appreciation for a damn good shower.
Start with the six-bar subscription or try three best sellers as a one-time bundle.
Choose your favorites and get them delivered monthly. Need a bigger resupply? Choose 10 or 12 bars on the subscription page.
Subscribe & Save includes free U.S. shipping.
Black Ops. Tactical Timber. Combat Citrus. Three heavy hitters.
Shipping charged at checkout
Training done. Day handled. Bring Black Ops into your daily reset.
Tactical Timber and MarOps: two solid additions to your next loadout.
Get up close with the textures of Black Ops, Tactical Timber, and MarOps. Find the bars for your daily routine.
Sgt Suds is a veteran-founded, American-made bar soap brand. Explore bold signature scents and a range of scrub textures. Shop individual bars, choose a bundle, or set up a monthly Subscribe & Save box.
Absolutely. Shop individual soaps, try the Top 3 Seller Bundle, or choose a six-bar one-time bundle. Subscriptions are optional.
Choose a box of 6, 10, or 12 bars, pick your scents, and subscribe to monthly delivery. Your selected mix repeats automatically each month at the price shown, plus tax. Your subscription box ships free in the U.S.; one-time extras may add shipping.
Repeat any available scent as many times as your box allows. To request a different mix or get help managing your subscription, email Fred, our founder, at fred@sgtsudssoap.com before the next order processes.