Meet the Founder
My name is Frederick Soule, and I’m the founder of Sgt. Suds Soap. I was born and raised in Fayson Lakes, New Jersey, but in 2011, I joined the U.S. Navy and became a SWCC boat operator. My time in the military shaped who I am today, instilling discipline, grit, and an appreciation for the small things—like a damn good bar of soap.
Outside of work, I’m passionate about Jiu-Jitsu, lifting weights, and spending time with my son. These things keep me grounded, but there’s one more thing I’ve come to love—making soap. It might not seem like the most hardcore hobby, but trust me, there’s something incredibly satisfying about creating a product with my own hands that actually improves people’s lives.
The Birth of Sgt. Suds
About Sgt. Suds
Our Mission
We aim to create the best cold-processed, all-natural, American-made bar soap for hardworking, tough men and women based on our experience doing some of the most demanding missions in the military.
What We Believe
We understand what it means to work hard and put it all out there, whether in the gym, shop, deployment, beat, fire station, ring, or anywhere tough jobs happen.
We think Soap is a ritual and showering a transformation—an opportunity to reflect on the day's events—a chance to wash off all that grease, ash, blood, sweat, lead, and salt and start the day fresh.
Active Duty
Why I Started Sgt. Suds
During my time in the Navy, I was constantly exposed to jet fuel, toxic chemicals, lead, and burn pits—and using soaps packed with harmful ingredients that irritated my skin. Looking at those labels, I knew I was putting poison on my body.
2019
The Birth of Sgt. Suds
When I got out in 2019, I set out to create a soap made for men—one without chemicals or floral scents. I spent months mixing natural and organic ingredients in my kitchen until I found the perfect formula. I won’t give away my exact recipe, but olive oil, coconut oil, and shea butter play a big role.
Our Purpose
What Drives Sgt. Suds
But Sgt. Suds is more than just soap. In the military, something as simple as a hot shower after a cold, brutal day meant everything. It was a mental reset—a way to shake off the day and get ready for the next. That’s why I stand behind hardworking guys who give it their all, because I know firsthand how much that end-of-day shower means.